Emprise product types are set to classify a top level product classification. All the product categories belong to one of these product type.
You can add a product type by going to Emprise Theme Options > Product Types.
After adding the name of the product type, for example, “Activity”, you can assign categories that belongs to this product type, for example Outdoor Activities etc.
The product types determines which categories can be selected when a user is adding a product via the frontend or backend.