About block is essentially a banner block for inner pages that you can add to any page. To add this block, drag and drop the Emprise About Block to your page and then you will see the screen as shown below.
From here, you can add all the custom details including Title of the page, banner image background, the text cards, and also chose what elements to show or hide on your page banner. Ideally, you should place one item left aligned and another right aligned and the next left aligned and so forth. The alignment setting can be found under the Additional Option in the block